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Planning Your Brochure: A Checklist to Make Content Writing Easy!
Brochures are often a capabilities overview that describes an owner’s expertise and service offerings. Your message needs to be organized, immediately clear, and divided into distinctive chunks. Its...
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Powerful Images . . . Telling Your Business Story Using Pictures
Most often, we use our vocabulary to express ideas, thoughts, feelings, and concepts. However, pictures are a way to do all of that without using any words at all. Great photographers like Margaret...
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Two Ways to Get Your Readers to Sit Up and Take Notice: Use Headlines and...
Websites, newsletters, landing pages, blog posts Facebook, articles, brochures, newsletters and case studies all need to offer valuable information, show how to solve a problem, or give advice on how...
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Add To Your Marketing Edge: Tell Prospects about the Value of Doing Business...
Last week, I wrote a blog post about what it is like to work with a freelance writer for readers to get a glimpse of what it would be like to work with me, and what the benefits I would bring to...
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Advertise Yourself – Part 3: Use Cold Calling, Email, and Your Website to Set...
This week, I’d like to offer some other suggestions for combining communication tools to reach out to prospects. Quite often, I receive emails from people I don’t know or have not heard before their...
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How to Get Rave Testimonials to Bring Great Publicity Your Way
We need all the free publicity we can get. One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate your...
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